TECHNICAL SEO
Founder-led technical SEO for sites where crawling, indexation, and architecture decide what ranks.
Technical SEO is the core specialization at MDRN SEO, not an audit we bolt onto a content package. Founder Micah Albert has spent more than 15 years on it, much of that on enterprise sites with millions of URLs, and he leads the work on every engagement.
YEARS OF SEO EXPERIENCE
PUBLISHED CASE STUDIES
LONGEST CLIENT ENGAGEMENT
BEST DOCUMENTED YEAR-ONE CLICK GROWTH
We optimize your site structure, fix broken links, resolve duplicate content, and build clean XML sitemaps so Google understands exactly what your site offers. By addressing Core Web Vitals, securing your site with HTTPS, and organizing your URLs logically, your business is positioned to outperform competitors on the technical basics that most sites get wrong.
Share your website and we will deliver a competitive analysis showing how your technical seo stacks up and where to improve.
Get a Free ProposalTHE PROBLEM
Most technical audits generate a 40-item checklist of issues but never connect fixes to revenue. The real problem is that businesses spend months fixing minor warnings while the critical issues blocking their best pages from ranking go untouched.
Crawl errors, slow load times, and duplicate content silently cost you leads every day. If Google cannot find your service pages, cannot render them quickly on mobile, or sees duplicate versions competing against each other, your content investment is wasted no matter how good the writing is.
We prioritize the technical fixes that move lead activity first: resolving crawl blocks on money pages, improving Core Web Vitals for mobile visitors, fixing canonicalization issues, and building a site architecture that distributes authority to the pages you actually want to rank. Every fix ties back to a measurable SEO outcome.
We resolve broken links, crawl errors, and duplicate content so Google discovers and indexes your highest-value pages.
We optimize page speed and mobile performance so visitors stay on your site and Google rewards you with stronger rankings.
We create clean URL structures, XML sitemaps, and logical hierarchy so every new page strengthens your search authority.
STRATEGY
Technical SEO is not a one-time audit. It is a series of calculated improvements that compound over time: speed tuning, mobile refinement, crawl clarity, structured data, and security hardening. When executed with discipline, these behind-the-scenes fixes amplify visibility and reduce bounce rates.
We start with a prioritized audit that identifies what is blocking your money pages from performing. Then we work through fixes in order of impact: crawl issues first, then speed, then structured data, then architecture improvements. Each fix builds on the last.
The result is a site that loads fast, indexes cleanly, and distributes authority to the pages that generate leads. Instead of chasing every minor warning, we focus on the technical foundations that directly support content performance and conversion paths.
Technical SEO is treated as the first constraint on a site, not a checklist. If search engines cannot crawl a page, cannot decide which version to index, or cannot understand what it is, no amount of content or link work fixes that. These are the areas the work actually covers.
Crawling. Where crawl budget goes, and what is wasting it. Parameter URLs, faceted navigation, infinite calendars, session IDs, and staging leaks all pull crawlers away from the pages that earn revenue. We identify the traps and close them with robots rules, index controls, and cleaner linking.
Indexation. The gap between pages you have and pages Google keeps. We work through Search Console coverage data page type by page type to find what is excluded, what is indexed that should not be, and what is quietly duplicated.
Site architecture. How categories, subcategories, locations, and products nest, and how many clicks it takes to reach the pages that matter. Architecture decides how authority moves through a site, and it is usually the highest-leverage thing to fix on a large site.
Internal linking. Most sites have the authority they need and route it badly. We build linking patterns that push equity from the pages earning it into the pages meant to convert, using descriptive anchors rather than repeated exact-match text.
Core Web Vitals. Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift, diagnosed against field data rather than a lab score. We prioritize the fixes that change real user experience and leave the cosmetic ones alone.
JavaScript SEO. Client-rendered content, hydration issues, and third-party widgets that hide content from crawlers. Common on ecommerce filters, booking engines, and app-like templates, and frequently the reason a page that looks fine to you is invisible to search.
Structured data. Product, Article, FAQ, LocalBusiness, Organization, and industry-specific schema, deployed to match what a site genuinely offers and validated after release. Structured data is also how AI systems parse what a business is and what it sells.
Canonicals. Which version of a page is authoritative when parameters, pagination, syndicated content, and cross-domain duplicates are in play. Canonical mistakes are among the easiest ways to lose rankings without noticing.
Redirects and migrations. Full redirect mapping for replatforms, domain consolidations, and URL restructures, plus the chain and loop cleanup that accumulates over the years afterward.
Sitemaps. XML sitemaps that reflect the pages you actually want crawled, split sensibly by type, kept current, and cross-checked against what Google is indexing.
Ecommerce architecture. Faceted navigation, variant handling, out-of-stock and discontinued products, category depth, and pagination. Ecommerce is where technical SEO and revenue connect most directly.
International SEO. Hreflang, country and language targeting, and the duplicate content problems that appear when the same catalog is published across several markets.
Technical issues rarely announce themselves. They show up as a page that will not rank, a category that vanished after a release, or traffic that drifts down for a quarter before anyone connects it to a template change. This is the chain they travel.
Catching the fault at stage one is a configuration change. Catching it at stage four is a rebuild plus a recovery period. That gap is the entire argument for treating technical SEO as a standing discipline rather than an annual audit.
Share your website and we will deliver a competitive analysis showing how your technical seo stacks up and where to improve.
Get a Free ProposalTechnical SEO on a large site is a judgment problem more than a tooling problem. A crawl will surface hundreds of issues; knowing which three are costing money is the part that takes experience. That judgment comes from Micah Albert, the founder of MDRN SEO, who has spent more than 15 years doing this work and leads it directly on every engagement.
Much of that experience is on enterprise sites, including programs for Intel, Century 21, Discover, and Academy Sports + Outdoors. Seven years at Intel covering support content, migrations, and structured data, plus international indexing across 20 to 30 country domains. A nationwide Sitecore to Shopify replatform for MarineMax that required mapping 10,553 legacy URLs. A three-domain consolidation for Stoneridge Software that reversed a year-over-year traffic decline. Clearing 630,000 junk URLs off BigCommerce Enterprise for OliveNation. Each of those is documented with the challenge and the measured outcome in the case studies.
Because MDRN SEO is a small, founder-led consultancy, that experience is applied directly rather than passed to a delivery team. You get the diagnosis and the prioritization from the person who has done it before on harder sites, and a plan your developers can act on without a translation layer.
Technical work rarely stands alone. It usually runs alongside content strategy, and on sites with physical locations alongside local SEO. Industry context matters too, which is why hospitality and travel sites get a different technical treatment than a catalog-driven store, largely because of booking engines and property-level duplication.
If you are trying to budget a technical project, the SEO pricing calculator gives a working range for audits, fixes, migrations, and schema work.
A lead-generation SEO program built around site performance, crawlability, and measurable pipeline growth.
We identify the highest-value keywords for your business, the terms your customers actually search for, and build targeted strategies to rank for them.
Dominate the map pack and local search results with Google Business Profile optimization, local citations, and geo-targeted content.
Authority-building content that ranks. We write service pages, blog posts, and location pages that establish your expertise and attract organic traffic.
Complete on-page optimization including meta tags, heading structure, schema markup, image optimization, and internal linking architecture.
Earn high-quality backlinks from authoritative, relevant websites through strategic outreach, content partnerships, and digital PR campaigns.
Resolve site speed issues, fix crawl errors, improve Core Web Vitals, implement structured data, and ensure your site is technically sound.
Product page optimization, category architecture, and conversion-focused strategies to increase organic revenue for online stores.
Build trust with potential customers by managing your online reviews, improving star ratings, and creating a positive brand presence.
Comprehensive SEO audits that identify every issue holding your site back, with prioritized recommendations and a clear action plan.
Technical SEO led by the founder, not delegated. Built for sites where crawl, index, and architecture problems are holding back everything else.
Micah Albert has spent more than 15 years in SEO, including enterprise programs for Intel, Century 21, Discover, and Academy Sports + Outdoors. He leads the strategy on every MDRN SEO engagement.
Every optimization is backed by data, competitive analysis, and proven methodology. We focus on what actually moves the needle for rankings.
We combine on-page, off-page, technical, local, and content strategy into a comprehensive plan that covers every angle of search visibility.
Rankings, traffic, and competitor movement are tracked continuously with automated alerts, so a drop or an algorithm shift surfaces when it happens rather than at the end of the month.
No black-box reporting. You receive clear, detailed monthly reports showing exactly what we did and how your rankings moved.
You work directly with founder Micah Albert, the person who reads your Search Console data and decides what gets fixed first. No account-management layer, no junior handoff.
Stop losing leads to slow pages and crawl errors. Get a technical SEO plan built around performance, indexability, and measurable improvement.
We optimize your site structure, fix broken links, resolve duplicate content, and build clean XML sitemaps so Google understands exactly what your site offers. By addressing Core Web Vitals, securing your site with HTTPS, and organizing your URLs logically, your business is positioned to outperform competitors on the technical basics that most sites get wrong.
CASE STUDIES
1,769non-secure canonical tags flagged across US Support pagesIntel: Seven Years of Enterprise SEO Across Support, Migrations, and Structured DataIntel's web presence spans hundreds of thousands of URLs across support, community, newsroom, and regional domains. From 2017 through 2024, working on…Read the case study
7-yearengagement across a 3-site brand familyShoreMaster: Seven Years of SEO Across a Marine Manufacturing Brand FamilyShoreMaster, one of the best known manufacturers of boat lifts and dock systems in North America, relaunched its corporate site in 2018…Read the case study
278xNon-branded click growth vs. kickoff baseline (90 days ending June 2026)Davis Adams: From Search Invisibility to #1 in the Local PackDavis Adams is a boutique two-attorney medical malpractice firm in Atlanta that was nearly invisible in Google when the engagement began in…Read the case study