LAW FIRM SEO

SEO for Law Firms, by a Senior Technical SEO

Start with the $99 SEO Checkup for your firm's website: an automated crawl, practice-page indexing and speed checks, and a prioritized fix list within 1 business day. Credited toward a program.

Tell me about your site

For solo attorneys and small law firms whose practice area pages are not showing up in Google. I am Micah Albert, a technical SEO with more than fifteen years of experience, and I fix the site, build the practice area pages and run the local search work myself. You work with me directly, with no account managers in between.

Google
SEMrush
Upwork

SEO Results for Law Firms

+664%

Average Traffic Increase

150+

Businesses Served

15+

Years Experience

100%

Results-Focused

What you get

What is included depends on the program, set out on the pricing page.

  • Technical fixes, implemented. I find the crawl, indexing and site speed problems holding your site back, and I fix them on the site instead of handing you a list.
  • Practice area pages. Each practice area gets a page planned around how people in your city search for it, linked to the rest of your site so search engines can follow the structure.
  • Local search. Google Business Profile optimization and a review program, aimed at the Local Pack for the searches that matter to your firm.
  • Schema and structured data. Markup that tells search engines who your attorneys are, where your offices are and what each page covers.
  • AI search visibility and monthly reporting. Work to get your pages cited in AI search results, and a plain monthly report on what was done and what changed.

Results from a law firm engagement

A two-attorney medical malpractice firm in Atlanta started working with me in September 2024. At kickoff, three out of every four clicks in its search data came from people typing the firm's own name. In September 2024 its primary local money keyword sat on page 2, at position 10. The work covered technical SEO, content strategy, local SEO, internal linking, schema and AI search visibility.

During the engagement, non-branded organic clicks grew to roughly 278x the kickoff baseline and organic impressions to roughly 30x, measured over the 90 days ending June 2026. Over the course of the engagement, pages earning impressions grew from 59 to 131 and impression-weighted average position improved from 40.9 to 12.3. In May 2026 the firm held the top Local Pack position for its primary local money keyword, and 619 of 1,960 tracked keywords were in Google's top 10.

As of January 2026 the site had earned 15 AI mentions, with 143 pages cited. The engagement is ongoing. Every market is different, and I do not promise rankings, case volume or revenue. You can read more in my 16 published case studies.

What it costs

Every program is a fixed monthly figure set by the size of the site and how competitive the category is. No hourly billing, no long contract. Start with the $99 SEO Checkup and the program quote comes with the report. See full pricing.

Ready to Grow Your Business?

Let's build a strategy that delivers real, measurable results.

Get a Free Proposal →

Who does the work

How draft legal content goes through attorney review before it is published.

I am Micah Albert. MDRN SEO is my consultancy, and I run it from Bend, Oregon. I have worked in SEO for more than fifteen years, and my earlier enterprise experience includes Intel, Century 21, Discover and Academy Sports + Outdoors.

My focus is technical SEO: how search engines crawl, index and load your site. I run every engagement myself. There are no account managers and no junior handoff, so the person you talk to is the person doing the work.

I plan and draft the practice area pages for your firm to review. I handle the SEO and marketing. I do not give legal advice, and legal judgment stays with your firm.

Ready to Grow Your Business?

Let's build a strategy that delivers real, measurable results.

Get a Free Proposal →

Law firm SEO by practice area

These pages go deeper on SEO for specific practice areas and for law firms in general.

Questions law firms ask

Why hire a senior consultant instead of an agency?

At many agencies, the person who sells you the account is not the person who does the work. With me, they are the same person. I do the audit, the fixes, the content planning and the reporting myself, so nothing gets lost in a handoff to a junior.

How much should a law firm spend on SEO?

It depends on how crowded your market is. A single-location firm in a practice area that is not saturated usually fits the Foundation program, and a firm competing in a crowded metro practice area usually needs the Growth program. The figures for each are on the pricing page. If you want a clear picture first, the one-time SEO Diagnostic is credited toward your first month if you go on to a monthly program.

Can you promise rankings or new cases?

No. Google decides rankings, and no one can honestly promise rankings, case volume or revenue. What I commit to is the work: a clear plan, fixes implemented on your site, and a monthly report that shows what changed.

Prefer to talk first? Call me at (541) 241-6496. The privacy policy explains how I handle the information you send.

Our SEO Services

Drive Traffic to Your Site Through Search Engine Optimization Expertise

Keyword Research

We identify the highest-value keywords for your business, the terms your customers actually search for, and build targeted strategies to rank for them.

Local SEO

Dominate the map pack and local search results with Google Business Profile optimization, local citations, and geo-targeted content.

Content Marketing

Authority-building content that ranks. We write service pages, blog posts, and location pages that establish your expertise and attract organic traffic.

On-Page SEO

Complete on-page optimization including meta tags, heading structure, schema markup, image optimization, and internal linking architecture.

Link Building

Earn high-quality backlinks from authoritative, relevant websites through strategic outreach, content partnerships, and digital PR campaigns.

Technical SEO

Resolve site speed issues, fix crawl errors, improve Core Web Vitals, implement structured data, and ensure your site is technically sound.

E-commerce SEO

Product page optimization, category architecture, and conversion-focused strategies to increase organic revenue for online stores.

Reputation Management

Build trust with potential customers by managing your online reviews, improving star ratings, and creating a positive brand presence.

Website Audits

Comprehensive SEO audits that identify every issue holding your site back, with prioritized recommendations and a clear action plan.

Why Choose MDRN SEO

Gain High-Quality Leads With a Proven Search Strategy

Senior Strategist, Not a Junior Team

Micah Albert has spent more than 15 years in SEO, including enterprise programs for Intel, Century 21, Discover, and Academy Sports + Outdoors. He leads the strategy on every MDRN SEO engagement.

Expert Optimization

Every optimization is backed by data, competitive analysis, and proven methodology. We focus on what actually moves the needle for rankings.

Holistic Approach

We combine on-page, off-page, technical, local, and content strategy into a comprehensive plan that covers every angle of search visibility.

Continuous Monitoring

Rankings, traffic, and competitor movement are tracked continuously with automated alerts, so a drop or an algorithm shift surfaces when it happens rather than at the end of the month.

Transparent Reports

No black-box reporting. You receive clear, detailed monthly reports showing exactly what we did and how your rankings moved.

Direct Founder Access

You work directly with founder Micah Albert, the person who reads your Search Console data and decides what gets fixed first. No account-management layer, no junior handoff.

Contact us today for a free consultation!

Ready to see what professional SEO can do for your business? Let's talk about your goals.