BIGCOMMERCE SEO
SEO built for BigCommerce stores that want organic traffic turning into revenue.
MDRN SEO delivers BigCommerce SEO for store owners that want more organic sales from the searches their buyers actually use. BigCommerce offers strong built-in SEO features, but most stores never fully leverage them. We optimize your URL structures, category hierarchies, product page content, and technical settings to turn the platform advantages into ranking and revenue gains your competitors are leaving on the table.
YEARS OF SEO EXPERIENCE
PUBLISHED CASE STUDIES
LONGEST CLIENT ENGAGEMENT
BEST DOCUMENTED YEAR-ONE CLICK GROWTH
BigCommerce gives you cleaner URLs and better native SEO controls than most ecommerce platforms. But those advantages only pay off when combined with proper category structure, product page depth, internal linking, and structured data implementation. We make sure your store is using every built-in feature to its full potential while building the content and authority layer on top.
If you want more organic sales from your BigCommerce store, start with clear deliverables and measurement tied to revenue. Share your store URL, and we will outline what to fix, what to build, and what to measure next.
Get a Free ProposalTHE CHALLENGE
Most BigCommerce store owners assume the platform's built-in SEO features handle everything automatically. The reality is that default settings leave product pages thin, category pages unoptimized, and structured data incomplete. The platform gives you better tools than most competitors, but tools only work when configured correctly.
The common mistakes are predictable: category pages with no unique content beyond product listings, product descriptions copied from manufacturers, faceted navigation creating crawl bloat, and missing or incomplete schema markup. Each issue silently costs you rankings for the searches that drive purchases.
We audit your BigCommerce store for these platform-specific gaps and build an optimization plan that leverages BigCommerce's strengths while fixing the weaknesses. That means category page content strategy, unique product descriptions at scale, faceted navigation controls, and complete structured data. Every fix ties back to organic revenue.
We configure every built-in SEO feature to its full potential, from clean URL structures to native microdata and sitemap controls.
We add keyword-targeted content to category pages that BigCommerce leaves as bare product listings, capturing high-intent search traffic.
We manage filters and faceted URLs to prevent crawl budget waste while keeping useful navigation paths accessible to shoppers.
BIGCOMMERCE PLATFORM SEO
BigCommerce offers stronger native SEO controls than most ecommerce platforms. Stores that configure those controls properly and layer content strategy on top have a measurable advantage in organic search.
We start with a platform-specific audit covering URL structure, category hierarchy, product page content, structured data, and crawl efficiency. Then we build an optimization plan that starts with the highest-impact fixes and scales to cover your full catalog and category structure.
For stores with large inventories, we build scalable workflows for product descriptions, category content, and internal linking so your SEO program grows with your catalog. The goal is a BigCommerce store where every product and category page is optimized to capture the search queries your buyers use and convert that traffic into orders.
BigCommerce handles large catalogs well and rarely buckles under load. What it does not do is protect a store from its own defaults. Left alone, it generates crawlable URLs nobody asked for, splits ranking signals across near identical pages, and ships themes that hide the content search engines need to read. On most stores we look at, the fix is not publishing more. It is stopping the platform from producing pages that should never have existed, then making the templates that carry revenue fast, structured and reachable.
Filtering is the single biggest source of wasted crawl budget on BigCommerce. Every combination a shopper can click produces a parameterized URL, and those URLs are crawlable by default. Size crossed with color crossed with price band crossed with brand turns a 500 product catalog into a URL set in the hundreds of thousands, almost all of it thin variations on a category page that already exists.
Search engines then spend their time on that noise instead of on the pages you want ranking. The answer is a deliberate policy rather than a blanket block. Decide which filtered views have real search demand and deserve to be indexable, canonicalize the rest back to the parent category, and control internal linking so crawlers are never handed the full combinatorial set. Robots directives alone will not fix it, because a blocked URL still absorbs internal link equity for as long as you keep linking to it. This is standard ecommerce search work, but it has to be executed against how BigCommerce actually builds those URLs.
BigCommerce lets a product live in multiple categories, so the same item can surface under several paths. Stores migrated in from another platform carry legacy URL patterns on top of that. Both create duplication that dilutes the pages you are trying to rank.
We normally settle on a flat, stable product URL, keep the category hierarchy shallow and aligned with how people actually shop, and make canonical tags point somewhere consistent rather than shifting with navigation context. Category pages then get treated as the primary landing template. They compete for the head terms, they convert, and they are the pages most stores underinvest in while pouring effort into product descriptions.
Product churn is constant, and BigCommerce will not make a good decision for you when a SKU disappears. Left to default behavior, discontinued products either 404 in bulk or get pointed at the homepage, which search engines treat as a soft 404 and which drops shoppers somewhere useless.
A policy that holds up: redirect a retired product to its closest live equivalent, fall back to the parent category when there is no equivalent, and let genuine dead ends return a clean 404 rather than a redirect that lies. Chains and loops matter too, since years of merchandising leave redirects pointing at redirects. When that logic has to run across an entire catalog at once, it becomes a mapping exercise, which is the heart of any replatform or domain move.
Stencil is a Handlebars based framework, and a surprising amount of what matters for SEO lives in the template layer rather than in an app or a settings toggle. Heading hierarchy, canonical logic, pagination markup, breadcrumbs and image attributes are all theme decisions. Plenty of themes ship with an H1 wrapped around the logo, multiple H1s on a category page, or category copy rendered inside a collapsed div that adds nothing.
Fixing these inside Stencil is the difference between a change that survives and one overwritten at the next theme update. It is worth auditing what the theme emits before blaming the platform, because plenty of BigCommerce complaints are really theme complaints.
Speed problems here almost always trace to three places: app scripts injected sitewide whether or not a given page uses them, product imagery served uncompressed or without dimensions, and render blocking third party tags. Because Stencil bundles assets, removing an unused script often means editing the theme rather than flipping a switch. Product and category templates deserve the bulk of that attention, since they carry the traffic and the checkout intent.
BigCommerce outputs some markup natively, but it is frequently incomplete. Missing availability or price currency, review markup that does not match what renders on the page, and breadcrumb markup that stops short of the full path are all common. Clean Product, BreadcrumbList and Organization markup is what makes rich results possible and what gives AI answer engines something unambiguous to quote. Getting entity markup implemented correctly is low cost work relative to how much of an ecommerce catalog it affects.
Past roughly ten thousand SKUs, crawl efficiency becomes the binding constraint. Sitemaps need to list only canonical, indexable URLs rather than everything the platform can render. Deep products need a real path in from somewhere important, which is where a considered internal link structure earns its keep, and pagination has to stay crawlable rather than sitting behind infinite scroll.
Most of this surfaces in a full crawl and diagnostic pass, and the underlying discipline is technical SEO rather than content production. You cannot prioritize what you have not measured, and the measurement usually reorders the list you walked in with.
If you want more organic sales from your BigCommerce store, start with clear deliverables and measurement tied to revenue. Share your store URL, and we will outline what to fix, what to build, and what to measure next.
Get a Free ProposalMDRN SEO is a founder led consultancy in Bend, Oregon. Micah Albert runs every engagement personally, from the first crawl through to the tickets that land in your developer's queue. There is no account manager layer and no quiet handoff to a junior team once the proposal is signed. When you ask why a canonical points where it does, or why a particular redirect rule was written that way, you are asking the person who made the call.
Micah has spent more than 15 years in SEO, with technical SEO as the core specialization: crawl and indexation control, site architecture, migrations and structured data. That work has been done for enterprise brands including Intel, Century 21, Discover and Academy Sports + Outdoors, and for independent stores where one template change moves an entire catalog at once. You can read more about that background on the page covering how we work.
The most directly relevant example is OliveNation, a BigCommerce Enterprise store carrying roughly 630,000 junk URLs generated by platform behavior and years of accumulated change. The job was not glamorous. It meant working out which URLs had a reason to exist, handling the rest correctly instead of blocking them and hoping, and rebuilding crawl priority around the pages that sell. That engagement is documented among the published client write ups.
It sits alongside other ecommerce and large site projects on the same page, including a Sitecore to Shopify replatform for MarineMax that required a 10,553 row redirect map across 60 plus locations, and organic search work for SITKA Gear, PK Safety, GK Elite and ShoreMaster. Those write ups are worth reading if you want to see how the problems were framed before anything got fixed.
If your BigCommerce store has a crawl problem, a duplication problem, or a category template that has never been given a serious look, the first step is a diagnostic rather than a proposal. It is usually clear within a crawl or two whether the ceiling is technical, structural or simply a content gap, and that answer shapes everything that follows.
META: BigCommerce SEO Services for Large Catalogs | MDRN SEO | Founder led BigCommerce SEO: faceted URL control, Stencil template fixes, redirect mapping and schema for large catalogs. 630,000 junk URLs cleaned up.A lead-generation SEO program built around BigCommerce platform optimization, product visibility, and measurable revenue growth.
We identify the highest-value keywords for your business, the terms your customers actually search for, and build targeted strategies to rank for them.
Dominate the map pack and local search results with Google Business Profile optimization, local citations, and geo-targeted content.
Authority-building content that ranks. We write service pages, blog posts, and location pages that establish your expertise and attract organic traffic.
Complete on-page optimization including meta tags, heading structure, schema markup, image optimization, and internal linking architecture.
Earn high-quality backlinks from authoritative, relevant websites through strategic outreach, content partnerships, and digital PR campaigns.
Resolve site speed issues, fix crawl errors, improve Core Web Vitals, implement structured data, and ensure your site is technically sound.
Product page optimization, category architecture, and conversion-focused strategies to increase organic revenue for online stores.
Build trust with potential customers by managing your online reviews, improving star ratings, and creating a positive brand presence.
Comprehensive SEO audits that identify every issue holding your site back, with prioritized recommendations and a clear action plan.
Built for BigCommerce store owners that want platform-specific optimization and content strategy tied to organic revenue growth.
Micah Albert has spent more than 15 years in SEO, including enterprise programs for Intel, Century 21, Discover, and Academy Sports + Outdoors. He leads the strategy on every MDRN SEO engagement.
Every optimization is backed by data, competitive analysis, and proven methodology. We focus on what actually moves the needle for rankings.
We combine on-page, off-page, technical, local, and content strategy into a comprehensive plan that covers every angle of search visibility.
Rankings, traffic, and competitor movement are tracked continuously with automated alerts, so a drop or an algorithm shift surfaces when it happens rather than at the end of the month.
No black-box reporting. You receive clear, detailed monthly reports showing exactly what we did and how your rankings moved.
You work directly with founder Micah Albert, the person who reads your Search Console data and decides what gets fixed first. No account-management layer, no junior handoff.
Stop leaving BigCommerce SEO features unconfigured. Get a platform-specific plan built around technical optimization, content depth, and measurable revenue.
BigCommerce gives you cleaner URLs and better native SEO controls than most ecommerce platforms. But those advantages only pay off when combined with proper category structure, product page depth, internal linking, and structured data implementation. We make sure your store is using every built-in feature to its full potential while building the content and authority layer on top.
CASE STUDIES
7-yearengagement across a 3-site brand familyShoreMaster: Seven Years of SEO Across a Marine Manufacturing Brand FamilyShoreMaster, one of the best known manufacturers of boat lifts and dock systems in North America, relaunched its corporate site in 2018…Read the case study
5,223redirect rules added in three weeksOliveNation: Taming 630,000 Junk URLs on BigCommerce EnterpriseOliveNation, a wholesale supplier of baking, brewing, and restaurant ingredients, came to me with Google reporting roughly 630,000 crawled but unindexed URLs…Read the case study
7 of 12top non-branded keywords on page one, up from zero (Oct 2020 to Oct 2021)SITKA Gear: Turning a Beloved Brand Into a Non-Branded Search ContenderSITKA Gear, the W.L. Gore & Associates hunting apparel brand, had a devoted following searching its name but almost no visibility for…Read the case study